The Collab Scorecard

I was posting everywhere. Instagram, LinkedIn, emails, guest spots, my own launches. I felt busy. I felt productive. But I had no system for tracking what was actually working.

Someone would buy something, and I'd have this vague sense that maybe it was from that email I sent last week. Or maybe they found me on Instagram? I genuinely didn't know.

I tried using UTM links, but half the time I forgot to manually build them in a UTM builder.

But I also thought I was talking about m offers way more than I actually was. I needed a way to see how much I had ACTUALLY mentioned my offer that month (as opposed to what I thought I had done). And then to be able to compare my marketing activity and my revenue.

When I open The Marketing Lab, I can see every campaign I've planned, what I'm promoting, and where I'm promoting it.

Before I post about an offer, I log it in my campaign calendar.

The system automatically generates a UTM link for that specific campaign. I use that link in the post, and I can see which posts generated traffic.

I can use charts to look back at last month and see: how often I promoted each offer v how many sales I made.

I've included The Profit Spotter (finance tracker) that I can view against my marketing

It's not automatic, I have to log sales manually but there are quick ways to do this.

This means I can spot patterns. I can see what's working. I can stop wasting time on marketing tactics that don't convert.

Pre-Built Views

Campaign Calendar: See all your marketing activity in one place
Marketing by Platform: Track what you're posting where
Marketing by Product: See how much you're promoting each offer
Finance Dashboard: Month-to-date and year-to-date income and expenses (requires Notion Plus plan for charts; alternative views included for free plan)
Monthly Review System: Note down best performing offers and anything you've discovered. This data is held so you can go back through and reveiw later.

I spent years in retail buying, where we measured everything. Sales by product, by category, by colour.

But one measurement that stuck with me was measuring catalogue page space. A product that got a half page but didn't sell well would get dropped or less space in the next catalogue. A product with barely any mention that sold well would get more space next time round or we would source more products that were similar.

I started thinking about my own marketing the same way. How much attention was I giving each campaign? And were the campaigns I was spending the most time on actually bringing in sales?

I couldn't answer that without data. So I built this.

I love building Notion systems that help you see what's actually working. The Marketing Lab is what I use to track every campaign and see which ones are worth repeating.

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Contact Details
Email: amy@amyhardie.co
Address: Suite 1, 4 Queen Street, Edinburgh, United Kingdom, EH2 1JE
Last Updated: 04.06.2025

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Do I need to be tech-savvy to use this?
If you already use Notion and like it, you'll be fine. The system is built in Notion, and the video walks you through setting it up. You don't need to know how to code or do anything technical beyond duplicating a Notion template.
What if I'm not on Notion yet?
You'll need a Notion account (free or paid) to use this. If you've never used Notion before, I'd suggest trying it out first to see if you like it before buying this system. Grab a couple of free templates and have a play with them. Maybe start with my Business Homebase or my 5 Day Planning Challenge which are both free.
Do I need a paid Notion plan?
No. The system works on Notion's free plan. Charts require a paid plan, but I've included alternative board and gallery views that show the same data without charts.
Is there a refund policy?
Because this is a digital product you can duplicate immediately, there are no refunds. Make sure this is right for you before purchasing.
How long does setup take?
About 2 minutes to duplicate the template and maybe 5 minutes to add your first marketing activity.
What if my question isn’t covered here?
Please email me your question to amy@amyhardie.co

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